In April of 2018, I began a new side project: a website that covers fashion blogger and social media influencer news called Blogger Nerds. The site covers trends in the blogging industry, announces product launches and blogger events, and offers opinions about the world of fashion influencers. Although Blogger Nerds is still in its infancy, I’m excited to create a space focused on the business and entrepreneurship side of the blogging industry.
I have been following fashion blogging in the United States and Ireland for many years now. After doing influencer research and outreach for small businesses and startups, I became even more interested in the business side of the industry. Instead of ranting to my mom about blogger trends, I decided to write them down instead.