A blog by Maddie Brady

Bow & Pearl: Social Media for a Fashion Boutique in Dublin

While completing my Masters in Dublin, I been worked as a social media intern for the local Dublin boutique, Bow & Pearl. The boutique specializes in occasion wear, trendy pieces, quality basics, affordable jewelry, and baby items. My responsibilities included:

  • Creating visual content for publication across their social media channels (as seen below).
  • Managing online stock and sales using the Cybertill online retail system.
  • Recruiting and communicating with influencers for collaborations and events.
  • Evaluating analytics for social media channels including Instagram, Twitter, and Facebook.

I also worked the sales on the shop floor alongside my work doing social media, which gave me a fuller picture of what customers were looking for and what they valued about the store. I styled clients for events like weddings and the races, helped stock and style the sales floor, opened and closed the store, and balanced the register at the end of the day.

 

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